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Soderman SEO

Industry-focused SEO, built to rank

Contractor SEO

Two decades of proven rankings, a founder who still runs every contracting campaign personally, and a search strategy built for how homeowners starting a renovation actually find contractors today, on Google, on the map, and in AI results.

In business
20+ years
Active clients
200+
US contractors competing
1.2 million

How contractors actually get found

General contracting enquiries arrive after a long, cautious research period. The money involved is substantial, the horror stories are well known, and the first thing a serious prospect checks is whether you are licensed, bonded and insured. Search brings them in, but credibility signals decide whether they fill in the form. Referral traffic also runs through search, because people look you up before they call.

Contracting work
  • 01

    Licence numbers, bonding and insurance need to be visible, not buried in a footer

  • 02

    Project-type pages outperform a single services page by a wide margin

  • 03

    Branded searches matter: referrals check you online before they ever ring

Terms we target for contractors

  • general contractor near me
  • construction company
  • home renovation contractor
  • residential contractor
  • commercial contractor
  • home builder
  • remodeling contractor
  • construction services
  • custom home builder
  • bathroom remodel contractor

The market right now

Contractor Industry is skyrocketing!

Spending on construction is therefore expected to grow by 3.0-3.5% in 2022, though this will accelerate to 4.5-5.5% during 2023 and 2024.

  • Commercial construction is projected to grow by 6% this year.
  • Home services market is projected to reach 219.07 Billion by 2026.
  • Adoption of smartphones is significantly aiding in the growth of the home service market.

Contracting SEO questions we get asked

Most of our work is referral. Why would we need SEO?
Because referrals search for you before calling. If what they find is thin or outdated, some of them quietly do not call. Strengthening what appears for your own name protects work you have already earned, before it brings in anything new.
Should we chase commercial or residential?
They are different audiences with different search behaviour and should not share pages. We usually recommend picking the one with better margins for you and building that out first, rather than splitting effort and ranking for neither.

Contracting SEO

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