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Soderman SEO

Industry-focused SEO, built to rank

Roofing SEO

Twenty years of proven SEO results, a founder who still oversees every roofing campaign personally, and a strategy built for how homeowners dealing with a leak or storm damage actually find roofers today, on Google, on the map, and in AI results.

In business
20+ years
Active clients
200+
US roofers competing
37,340

How roofers actually get found

Roofing demand is driven by weather and by insurance. A monsoon or hailstorm produces a surge of urgent searches within hours, and whoever is visible takes work worth far more than a typical service call. Alongside that, homeowners with an ageing roof research replacement for months, weighing materials, warranties and finance, and that half is where the margin lives.

Roofing work
  • 01

    Storm demand arrives in hours, so rankings must already be in place

  • 02

    Insurance claim guidance wins trust at the exact moment of greatest confusion

  • 03

    Replacement research runs for months and is where the profitable jobs are decided

Terms we target for roofers

  • roof repair
  • roof replacement
  • roofing contractor
  • roofing company
  • emergency roof repair
  • roofing services
  • roofing estimates
  • roofing inspection
  • residential roofing
  • commercial roofing

The market right now

Roofing Industry is skyrocketing!

The global roofing market size was valued at $102.4 billion in 2020, and is projected to reach $156.0 billion by 2030, registering a CAGR of 4.3% from 2021 to 2030.

  • Roofing contractors industry is $52 Billion
  • Roofing market increase 3.8% in 2021
  • Roofing industry has increased at a faster pace than the overall economy

Roofing SEO questions we get asked

Can we market reactively after a storm?
Paid ads can be switched on, but rankings cannot. The firms that capture storm demand built their visibility months earlier. After the storm you are bidding against everyone else for the same clicks at the worst possible price.
How much does insurance content help?
More than most roofers expect. Homeowners filing a first claim are confused and anxious, and the company that explains the process clearly is the one they call. It also attracts exactly the jobs most likely to be funded.

Roofing SEO

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