Our story
About Soderman Marketing
Soderman Marketing is a Phoenix, Arizona marketing company founded in 2006 by Randy Soderman. Our search engine optimization service, Soderman SEO, is what most clients know us for, and it runs on the same discipline, repetition and accountability that shaped Randy's professional soccer career.
Meet Randy, Founder and CEO
12 years as a professional soccer player
Randy spent 12 years playing professional soccer before he ever thought about search engines. Along the way he started several businesses of his own, so by the time his playing days wound down he already had the itch to build things.
2006: one relationship at a time
In 2006 Randy needed people to find his own businesses online, so he taught himself how to rank them in Google. It worked. Friends who ran businesses noticed and asked him to do the same for theirs, and that is how Soderman Marketing started: one client, one relationship at a time. The SEO work became its own service, Soderman SEO, and it grew from there.
Twenty years of authority that cannot be bought
Over the two decades since, Randy has built real working relationships with thousands of website owners. Those relationships are the foundation of the authority we build for clients today. Aged, proven authority is exactly what Google and AI search tools trust most, and it cannot be bought or faked. It is also why the results compound: the longer those relationships run, the more they are worth.
Still lean. Still hands-on.
Soderman Marketing works with more than 200 active clients, and across our history we have ranked more than 2,500 websites. We have stayed small on purpose. There is no big office or commissioned sales team for your budget to pay for, so it goes into the work itself.
Randy still leads every campaign personally. You will never be handed off to an account rep who barely knows your business.
What we do
- Soderman SEO, our core service: local and national search rankings, plus visibility in AI search answers.
- Website design built for speed, search and conversion.
- Lead generation that routes calls and form fills straight to your team.
- SEO outsourcing for agencies that want white-label results for their clients.
- Social media management and Facebook marketing.
Results that outlast trends
Soccer taught Randy that the scoreboard does not lie. Rankings move up and down, that is how search works, but the trajectory of a well-run campaign trends up over time. Two decades in, the numbers still do the talking: 2,500+ websites ranked, 200+ active clients, and top rankings in all 50 states. See them for yourself in our case studies.
If that sounds like the team you want in your corner, start with a free SEO audit. Or call Randy's office directly at (602) 892-0900.
Top rankings and AI surfacing in all 50 states
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