Phoenix · Since 2006 · 2,500 businesses ranked
Our Amazing Team
About Soderman SEO
Founded in 2006 by Randy Soderman, Soderman SEO runs on the same discipline, repetition, and accountability that defined his professional soccer career.
Our Amazing Team
Founded in 2006 by Randy Soderman, Soderman SEO runs on the same discipline, repetition, and accountability that defined his professional soccer career.
Our Story
12 Years
Randy Soderman spent 12 years as a professional soccer player before he ever thought about search engines. Along the way he also started several businesses of his own, so by the time his playing days wound down, he already had the itch to build things.
2006
In 2006, Randy needed people to actually find his own businesses online, so he dug in and figured out how to rank them in Google himself. It worked, and it worked well. Friends who ran their own businesses noticed and started asking him to do the same for theirs. That's really how Soderman SEO got started, one relationship at a time.
20 Years Later
Over the two decades since, Randy has built real relationships with thousands of website owners across the web, and those relationships are the foundation of the authority and validation we build for every client today. That kind of authority can't be bought or faked. It's aged, it's proven itself over time, and that's exactly why Google and AI search tools trust it more than almost anything else out there. It's also why what we've built keeps getting stronger every month instead of fading. The longer those relationships run, the more they're worth.
Today
Today Soderman SEO works with over 200 active clients, and across our history we've ranked more than 2,500 websites. Even with all that, we've stayed intentionally small. We don't carry the overhead that bigger agencies do, so your budget goes toward real work instead of a big office and a sales team. And Randy is still 100% hands on. He personally leads every single campaign we run, so you're never handed off to a "rep" who barely knows your business.
That mix of real relationships built over 20 years, a lean team, and a founder who's actually doing the work is why Soderman SEO has become the most successful boutique SEO company in Arizona. Rankings move up and down some, that's just how search works, but the trajectory always trends up over time, and it only gets stronger the longer we work together. If that sounds like the kind of team you want in your corner, we'd love to hear from you.
Soccer taught Randy that scoreboards do not lie. Two decades into SEO, the numbers still do the talking.
2,500+
Websites ranked
