There is no doubt that Google Analytics is one of the most important tools you could use to understand your users’ behavior and measure the performance of your site.
When is it right to use metrics like bounce rate, pages per visit, and time on site? When are you better off ignoring them?
Occasionally, a problem will land on your desk that’s a little out of the ordinary. Something where you don’t have an easy answer. You go to your brain and your brain returns nothing.
Our link index underwent a major overhaul: it’s now 20x larger and 30x fresher than it was previously.