We are entering a new era of search—one driven by AI, generative engines, and Large Language Models (LLMs) that determine which businesses appear in the most visible positions online. Traditional SEO still matters, but it is no longer the complete system. AI search platforms now generate answers, summaries, and recommendations that replace the old blue-link listings.
Homeowners are still searching every day for plumbers, roofers, HVAC techs, window cleaners, remodelers, and more. What’s changing is where they search, the words they are using, and how results are delivered. Instead of only scrolling traditional Google listings, people are now getting answers and recommendations from AI Overviews, chat-based tools, voice assistants, and generative search platforms.
But here’s the key point for services business: No matter where they start their search, at some point they still have to click through, call, and book a real company like yours.
After 16 months of research, testing, data gathering, and reverse-engineering AI results across dozens of industries, Soderman SEO is excited to announce the rollout of our Next Gen Search Framework (NGSF)—a proprietary framework we architected specifically to help our clients win in LLM-powered search results.
This rollout is the most significant improvement we’ve ever made to our optimization process. It represents a powerful blueprint for how modern search actually works, and more importantly, how your business can outrank and outperform your competitors in the new AI-driven landscape.
Search Isn’t Going Away — It’s Just Moving to New Platforms
Homeowners aren’t going to stop searching. They’re just searching in more places:
- Google search (with AI Overviews)
- ChatGPT, Gemini, Perplexity, and other AI tools
- “Hey Siri” and “Hey Google” voice assistants
- Smart devices, in-car systems, and smart TVs
- Social platforms that now include AI search layers
Instead of just seeing a long list of links (traditional SEO), homeowners are seeing:
- AI-generated answer boxes
- Shortlists of recommended companies
- Summaries of “top providers near you”
- Step-by-step explanations that feature businesses as examples
Your goal hasn’t changed: you still want the homeowner to click through to your website, call your team, or submit a form.
What has changed is how you get into those AI-generated lists and summaries so you can earn that click.
That’s exactly what the NGSF is built to do.
How LLMs See Your Service Business
Behind the scenes, AI platforms use Large Language Models (LLMs) to understand and recommend businesses. They don’t see your site like a human. They see:
- Entities (your company, services, locations)
- Relationships (you do this service in this city)
- Signals of expertise and trust
- Depth and structure of information
- Clear answers to common homeowner questions
For example, if someone types or says:
- “Best pest control company near me”
- “Window Cleaning company in Scottsdale reviews”
- “Same-day junk removal in Phoenix”
- “Bathtub refinishing expert in my area”
LLMs look for websites that thoroughly explain those services, in those locations, with clear signs that the company is real, trusted, and experienced.
They reward home service websites that:
- Explain each service in depth
- Include local context (neighborhoods, cities, service areas)
- Answer FAQs the way a tech would explain them to a customer
- Show proof: reviews, guarantees, photos, before/after, licensing, etc.
- Are structured cleanly with headings, sections, and logical flow
If your content is too thin, generic, or incomplete, AI has no reason to recommend you—even if you’re the best company in real life.
GEO: Generative Engine Optimization for Home Services
Generative Engine Optimization (GEO) is the process of making your website the kind of source AI wants to pull into its answers.
Think of it like this:
- Traditional SEO = ranking your page in Google’s 10 blue links
- GEO = making sure AI systems understand, trust, and feature your company when they generate results
For home service businesses, GEO means:
- Making it crystal clear what services you offer (and where)
- Structuring content so AI can easily quote, summarize, and recommend you
- Answering the “who, what, where, when, why, and how much” homeowners actually ask
- Showing enough authority and proof so AI feels comfortable putting your name in front of a user
Our NGSF bakes GEO into every part of your site—so whether a homeowner is on Google, inside an AI app, or asking their phone for help, you have a real chance to be the company they see and choose.
What the NGSF Is (And Why It Was Built for Home Service Pros)
The Next Gen Search Framework (NGSF) is a proprietary system architected by Soderman SEO after almost 2 years of studying:
- Which home service companies show up in AI results
- How AI tools phrase local recommendations
- What kind of content gets pulled into answer boxes
- How LLMs interpret specific services like drain cleaning, roof repair, tile removal, junk hauling, window replacement, etc.
- How local signals, reviews, and service pages impact visibility
From that research, we built a blueprint that tells us:
- How long your service pages should be
- What sections each page needs (overview, process, pricing, FAQs, guarantees, local context, etc.)
- Which city/location pages are needed—and what they should include
- How to talk about services so AI understands you clearly
- Where to place reviews, photos, and trust elements
- How to structure headings and content for easy AI extraction
- How to align your site with E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
The NGSF is not a generic “SEO checklist.”
It’s a home-services-focused, AI-era framework designed to get your company chosen more often when people search on any platform.
Why We Need a Lot More Content on Your Website
Here’s one of the biggest takeaways from our research:
AI chooses the companies with the most complete, helpful, and clearly structured information.
If a homeowner asks:
“Who’s the best company to replace my old single-pane windows in Scottsdale?”
The AI system is going to favor websites that:
- Clearly describe window replacement
- Explain benefits (energy savings, noise reduction, comfort, UV protection)
- Mention Scottsdale and surrounding neighborhoods
- Show examples, photos, testimonials
- Explain process, timelines, and what to expect
- Answer related questions (warranty, materials, brands, cost ranges)
It’s the same for plumbing, roofing, landscaping, junk removal, HVAC, and every other home service.
That’s why with the NGSF, we are going to:
- Expand your service pages into full, detailed “mini-guides”
- Add location-specific content that feels real and local
- Build FAQ sections that mirror what homeowners actually ask
- Add before/after examples, process breakdowns, and proof
- Make your site the best possible “training data” for AI to learn who you are and what you do
More high-quality content means:
- More chances to be pulled into AI answers
- More trust from search engines and AI tools
- More homeowners clicking through to your site
- More calls, quote requests, and booked jobs
But here’s the next critical piece most agencies miss…
Content Alone Isn’t Enough — LLMs Need Validation, Brand Mentions & Authority Links
Publishing a lot of great content is essential, but in the AI era it’s not enough on its own. LLMs are not just asking:
“Who explains this service the best?”
They’re also asking:
“Who else on the internet says this company is real, reputable, and important?”
In other words, LLMs look for validation.
That validation comes from:
- Brand mentions on other websites
- Links from high-authority and relevant sites
- Consistent citations in directories and local resources
- Features and references on trusted industry and community platforms
To an AI system, this looks like the digital version of word-of-mouth:
- If your company is mentioned on reputable local news sites
- If manufacturers, vendors, or associations list you as a preferred contractor
- If your name appears on niche industry sites, chambers, trade groups, and recognized directories
- If multiple trusted sites all point back to you
…then the model can say, “This home service company is not just talking about itself—other high-authority sources confirm they exist and are credible.”
That’s the difference between being just another website with content and being recognized as a trusted entity worth recommending in AI answers.
Why This Matters So Much for Home Service Companies
Homeowners are about to hand even more trust to AI:
- “Who’s a good roofer near me?”
- “Who can I trust to work inside my home?”
- “Who’s licensed and highly rated for HVAC in my area?”
For AI to confidently put your name in front of a user, it wants to see:
- Rich on-site content (NGSF covers that) and
- Off-site validation via links, mentions, and citations
This combination tells LLMs: “Not only does this company explain what they do very well—but the rest of the web agrees they’re real, active, and credible.”
How Soderman SEO Leads in Authority-Building & Link Acquisition
Most agencies talk about “links” as an afterthought or treat them like a box to check. Under the NGSF, authority-building is a core pillar, not a side task.
For home service businesses, we focus on quality and relevance, not spammy tactics that can hurt you in the long run. That means:
- Targeting industry-relevant Top 10 sites (home improvement, trades, construction, real estate, etc.)
- Building local authority mentions (local news, community organizations, local blogs)
- Leveraging niche directories and associations (where homeowners and AI systems both expect to see legitimate companies listed)
- Developing content and PR assets that earn natural mentions and links over time
Because we work extensively in home services, we understand:
- Which types of sites move the needle
- Which niche blogs actually matter
- How to secure high-value mentions rather than low-quality volume
- How to line up your brand mentions with your content so LLMs can connect the dots
We’ve built systems, processes, and relationships around this—so when we expand your content, we’re also working to back it up with authority and validation from outside your own website.
Under the NGSF, your strategy is no longer:
“Let’s just write more pages and hope it works.”
It becomes:
“Let’s turn your website into a deep, structured authority hub, and make the rest of the internet publicly vouch for your brand.”
That’s what LLMs respond to.
AI Results Still Need Real Companies — That’s Where You Win
AI can suggest options.
AI can explain steps.
AI can summarize your services.
But AI cannot replace a technician showing up to fix a leak, a crew tearing off an old roof, or a team installing new windows.
No matter how advanced AI gets, homeowners will still:
- Search on some platform
- Compare a few options
- Click through to a website
- Call or book online
- Hire a real home service company
Our NGSF is designed to help your company be:
- The one they see
- The one they click
- The one they call
We’re not just chasing rankings.
We’re building a system that turns new AI-powered search behavior into real-world customers for your business.
Why Home Service Companies Using the NGSF Will Be Years Ahead
By rolling out the NGSF to your website, Soderman SEO is putting you:
- Ahead of competitors who are still doing 2015-style SEO
- In position to show up where homeowners are actually searching now
- In front of AI tools that influence purchase decisions
- In line with how search will work for the next 5–10 years
The companies that act now will:
- Build stronger AI visibility
- Own more digital “real estate” in their local markets
- Become the default recommendations for their services
- Make it extremely hard for slower competitors to catch up
The Bottom Line: NGSF + Content + Authority = More Clicks, Calls, and Booked Jobs
People are not going to stop searching.
They’re just searching on different platforms, with different tools, and getting answers in different formats.
Our Next Gen Search Framework (NGSF), architected by Soderman SEO, is built to put your home service company everywhere homeowners are now searching:
- Google’s AI Overviews
- ChatGPT, Gemini, Claude
- Voice assistants
- Smart devices
- In-car systems
- And all emerging AI-driven search layers
By expanding and structuring your content the right way and backing it up with real authority signals, brand mentions, and high-quality links, we help AI understand you, trust you, and confidently recommend you—so more homeowners click through to your website, call your team, and book your services.
But here’s where things get exciting…
A New Frontier: Being Early in AI Search Is Like Being Early in SEO 20–25 Years Ago
We are at the beginning of a major shift—one that only happens once every decade or two.
Right now, AI search is in the same stage traditional SEO was in the early 2000s:
- Few companies understand it
- Even fewer are doing it correctly
- The competition is wide open
- Early adopters get rewarded the most
- The advantages you build now will compound for years
Google rewarded early SEO adopters with long-term rankings that were incredibly hard for others to overcome.
AI is about to do the exact same thing.
LLMs and generative engines reward the businesses that feed them clear, deep, structured, validated information FIRST.
Why?
Because once an AI system builds your “entity profile”—your reputation, expertise, service footprint, authority, and brand recognition—it uses that as an ongoing foundation for recommendations. Early, strong signals become the default.
Companies who do this now will:
- Lock themselves into AI’s knowledge graph early
- Become the “trusted entity” for their services and locations
- Grow stronger inside future AI updates
- Become the companies AI recommends by habit
- Build an advantage that late adopters will struggle to overcome
This is like getting ahead of the curve before your competitors even realize something changed.
Stepping Into the Future: Your Business Is Now on the Leading Edge
The rollout of the NGSF isn’t just an upgrade.
It’s a strategic leap forward.
You’re stepping into a future where:
- AI knows who you are
- AI understands what you do
- AI trusts recommending you
- AI platforms see your brand validated by outside authority
- Your content becomes the training data feeding tomorrow’s search engines
This is the digital equivalent of securing the best real estate in a brand-new city before anyone else knew the city existed.
We are thrilled to bring this to your business because the companies embracing this early are going to dominate their markets, just like the early adopters of SEO did.
You’re not following the future of search—you’re shaping it.
You’re not competing in last year’s rules—you’re winning under the new ones.
And with the NGSF, architected by Soderman SEO, you will be positioned at the forefront of AI-driven visibility, well ahead of your competitors for years to come.
