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Soderman SEO

Industry-focused SEO, built to rank

Orthodontist SEO

Twenty years of proven SEO results, a founder who still oversees every orthodontic campaign personally, and a strategy built for how parents researching braces or Invisalign for their kids actually find orthodontists today, on Google, on the map, and in AI results.

In business
20+ years
Active clients
200+
US orthodontists competing
20,000

How orthodontists actually get found

Orthodontic decisions are usually made by a parent, researched over months, and weighed on cost, treatment length and how the child will feel about it. Adult clear-aligner demand has grown into its own separate market with different concerns again. Because treatment runs for a year or more and case values are high, a single additional start can justify the whole year of marketing.

Orthodontics work
  • 01

    Clear aligners and traditional braces are separate searches with separate buyers

  • 02

    Payment plans and insurance answer the question that actually stalls the decision

  • 03

    Adult treatment is a growing market most practices still write only for teenagers

Terms we target for orthodontists

  • orthodontist near me
  • braces
  • invisalign
  • orthodontic treatment
  • clear braces
  • orthodontic consultation
  • orthodontic office
  • orthodontist for adults
  • orthodontist for children
  • orthodontic financing

The market right now

Orthodontist Industry is skyrocketing!

The global orthodontics market is expected to grow at a CAGR of 11.7% from 2018 to reach $6,035.0 million by 2023.

  • The dental braces market will register a CAGR of almost 8% by 2023.
  • Orthodontics market to reach $7637 million by 2030.
  • Estimate 6335 openings due to growth and retirements, 2021-2023.

Orthodontics SEO questions we get asked

Should we market to parents or to adults?
Both, but never on the same page. A parent researching braces for a twelve-year-old and an adult considering aligners have different worries, different timelines and different language, and a page that tries to address both persuades neither.
How much does publishing prices help?
A great deal in orthodontics, because cost is the main reason people stall. Giving a clear range with financing options moves people from browsing to booking a consultation, and filters out those who were never going to proceed.

Orthodontics SEO

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