SaaS SEO Case Study
2020 - 2022 Case Study for SaaS SEO
Our SaaS SEO Case Study takes you down the path from ZERO to HERO for a SaaS company that was just founded (not even a website). From zero visitors to over 300 laser targeted visitors a day to their high conversion optimized website.
Our Case Study for SaaS SEO
Many case studies for SaaS SEO start out with SaaS companies that are already well positioned and established. Those are fine and dandy (and we have those too), but we really wanted to show you a TRUE SaaS SEO case study that took a SaaS company from ZERO to HERO in their market. Enjoy!
Jan 1st, 2020 - SaaS Discovery
SaaS company contracts with us (after being referred from another SaaS company) for an expedited SaaS SEO strategy. At this time, the company's SaaS was close to MVP and months away from official launch. Their forward thinking was the driving force behind this strategy, which was to have their SaaS website well positioned at time of launch.
No domain
No website
No content
ZERO market presence.
Keyword difficulty = High / 65 average (SEMRUSH)
Average Cost Per Click = $25 (SEMRUSH)
Jan 2020 - SaaS SEO Industry Audit & Strategy
During the month of January we diligently audited their industry, top competitors, keywords, featured snippets, industry rankings and target audience. This audit led us to a solid SaaS SEO strategy that not only helped with drilling down on the target audience, but website build and SaaS site structure.
Domain purchased
Website build started
SaaS SEO strategy creation
Feb 2020 - Website Structure & On-Page SaaS SEO
An intracule part in SaaS SEO is the structuring of the SaaS website and on-page SEO for each individual page on the website. Structuring the website is critically important to maximize UX (customer experience), Google's crawl efficiency, bounce rate and conversion. It's also where you leverage the power of internal linking. After we structured the site accordingly, we utilized our rigorous 200 point on-page SEO process to dial in every page.
Maximize UX, crawl efficiency, bounce rate and conversion.
Maximize the power of internal linking
200 point on-page SaaS SEO process
Mar 1 - 15th 2020 - SaaS Content Strategy
Content strategy is paramount for SaaS SEO. When done right (as shown in this SaaS SEO Case study), it informs Google's algorithm that you're the ultimate authority within your industry. Winning featured snippets and having insanely popular content (people linking to it) is what is needed to be link worthy and avoid/pass the manual inspections.
Content Strategy & Featured Snippets
Link-worthy
Ultimate Authority
March 15th - SaaS SEO Go Time!
This is where the SaaS SEO magic happens. Implementing our content strategy and then building authority (links) to it, and making sure Google knows it's popular (more links).
Strategic content creation and placement
Start building authority and popularity
Track and analyze
"We are a 100% data driven SaaS SEO agency and have our finger on the pulse of over 10,000 websites and internet properties. Our company lives, breathes, anticipates and analyzes the over 500 yearly major and minor Google algorithm changes. Basically, the algorithm doesn't blink without us knowing about it and adjusting accordingly."
~ Randy Soderman
Soderman Infrastructure = Power
With over 17 years in the SEO industry, we have built a massive infrastructure that allows us to build popularity and authority on a colossal scale. 17+ years of high level relationship building allows us to have immediate access to thousands of webmasters and high profile writers across the globe- giving us easy outreach channels to build any amount of SaaS SEO authority and popularity over any timeframe.
Since this was a new SaaS website, our SaaS SEO outreach was extremely conservative.
Integrated into the Soderman Infrastrusture
Level 1 outreach
80% of SEO outreach successful
20 new partnerships created
SaaS SEO Ranking Results
Now on to the exciting stuff that matters- results. Below, you'll see ranking results for our SaaS SEO case study. We start from month 1 when the SaaS website went live. #zerotohero
March 2020 - (25)
Even with our level 1 outreach, our infrastructure was packing a punch on month 1 and had our SaaS SEO client ranking as high as #7 on page 2 for a 58 KD.
Level 1 outreach / 80% success
25 keywords
3 keywords in the top 20
< 30 laser targeted visitors to the website
May 2020 - (107 & < 50)
After seeing great results from our first level of outreach to our infrastructure, we increase to level 2.
Level 1 outreach / 78% success
Level 2 outreach started
2% signals shifted from algorithm analysis
107 keywords
18 keywords in the top 20
< 30 laser targeted visitors to the website
July 2020 - (229 & 40 targeted visitors)
Our level 2 outreach was nothing short of an amazing success. Not only did we reach a few key positions, but our SaaS client saw their first wait list customers.
Level 2 outreach / 86% success
4% signals shifted from algorithm analysis
229 keywords
1 keyword top 5
9 keywords on page 1
47 keywords in the top 20
40 laser targeted visitors to the website
18 total customers on SaaS early access wait list
Sep. 2020 (585 & 297 targeted visitors)
During the month of September, we saw an significant increase in SaaS early access sign-ups. We also saw the first SaaS SEO #1 position for one of our top targeted keywords. This early success allowed us to ramp up and start our most impactful level, level 3 outreach. Hitting those top positions really drove sign-ups.
Level 2 outreach / 78% success
Level 3 outreach started
5% signals shifted from algorithm analysis
585 keywords
2 keywords at #1
22 keywords on page 1
297 laser targeted visitors to the website
145 total customers on SaaS early access wait list
Dec. 2020 (1k+ & 764 targeted visitors)
Level 3 outreach did not disappoint and as a results, we saw the 1st of many green waves that took over page 1.
Level 3 outreach / 82% success
12% signals shifted from algorithm analysis
1k+ keywords
12 keywords ranking #1
78 keywords on page 1
764 laser targeted visitors to the website
378 total customers on SaaS early access wait list
2021 Infrastructure (Up 8%)
Every year we invest heavily in expanding and bolstering up our existing SaaS SEO infrastructure. New relationships with hundreds of webmasters, writers and strategic collaborations makes for a stronger infrastructure to help our existing and future clients- not to mention SaaS SEO case studies.
March 2021 (1600 / 2k+ targeted visitors)
It's been one year and SaaS SEO domination hasn't looked so good! Organic rankings and conversion optimization has allowed them to open up their MVP to over a hundred users off of their massive waiting list.
Level 4 outreach / 79% success
11% signals shifted from algorithm analysis
1600+ keywords
34 keywords at #1
130 keywords on page 1
2200 laser targeted visitors to the website
845 on SaaS early access wait list
110 Active users (max 110)
2022 Infrastructure (Up 12%)
Going into 2022, our infrastructure grew at a record pace. This growth increased existing authority and added new authority having a compound effect.
January 2022 (5700 / 2,525 targeted visitors)
Level 3 outreach did not disappoint and as a results, we saw the 1st of many green waves that took over page 1.
Level 4 outreach / 82% success
18% signals shifted from algorithm analysis
5700+ keywords
34 keywords ranking #1
264 keywords on page 1
2525 laser targeted visitors to the website
686 active users
And the rest is history! Just Kidding
We continue to work with this SaaS SEO client and are constantly adding and ranking new content which increase laser targeted traffic each month. For more details on this specific SaaS SEO client and case study, feel free to contact us anytime. We're here to help grow SaaS companies and whether you hire us or not, we'll help you in anyway we can.
